Marketing
| Marketing is the direct link between your sales and your advertising. If your marketing budget doesn't produce results you won't have the budget to invest in generating new conquest business. Creating the right 'marketing mix' is an artform in its own right. We have dedicated marketers with a wealth of experience ready to work with you. Good old fashioned marketing, done right, needn't cost you the earth. |
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Planning
Regardless of size or budget you will need a marketing plan. Once a budget has been established we work with you to ensure that you meet or exceed your targets, maximise your spend and above all remain WITHIN BUDGET. |
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Media Schedules
If you use the media on a regular basis you will need expert advice to help you choose the right publication for your target audience. Should you use the classified section, display, colour or B/W? Do you need a full page or a quarter? Every day, once a week, every month? What discount should I expect? Media buying is a nightmare, a necessary evil that we will happily undertake on your behalf. |
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Direct Mail
One of the most cost effective & sustainable methods of keeping in touch with your customer database. The art of good mailers is a creative fresh approach every time. Planera pride themselves in results driven marketing and would be happy to help you gain the most from your next bespoke mailer. |
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Telemarketing & Lead Generation Some businesses are very successful at generating new business by 'cold-calling'. For others, the warm or almost hot lead is a better proposition. We can introduce you to new communications led campaigns that can be most cost effective. |
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Copy Writing It doesn't matter if you are sending a simple sales letter or compiling a new 100 page corporate brochure. We have an in-house resource at your disposal. |